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Wednesday, January 9, 2008

Fractional car ownership VS Exotic Car Rentals

The concept of fractional ownership is definitely not limited to holiday
home

ownership. In recent years, the popularity of fractional car clubs and
fractional yacht

ownership have been growing, for the same reasons that have made fractional
ownership

of vacation homes so popular - convenience, access to a larger selection of
assets, and

the financial benefits of sharing capital and maintenance expenditure.

There are eight or so
exotic car clubs
in the United States
, some of which offer an equity share and some of
which have a charge per use. As with real estate, there are options for
access to a single car or a range of luxury
cars
.




There are some clear benefits of ownership in a car share club:


  • gain the use of many exotic cars rather than owning just one or two

  • reduction of capital expenditure

  • depending on useage patterns,

    potential to save money over rentals

  • avoidance of maintenance headaches

  • avoidance of depreciation

  • additional benefits e.g. special events, other offerings, concierge


    services etc.


To purchase an exotic car may cost in excess of $500 000, though of
course the

definition of ‘exotic’ encompasses a wide range of marques and vintages.
Depending on

the age of the vehicle, depreciation may range from very high to zero - many
classic



exotic cars
have appreciated in value over the years, though classic car
ownership

is not often recommended as an investment strategy! The costs add up -
maintenance,

repairs, taxes, insurance, storage and everything else required to keep a
luxury

vehicle on the road. There is also an opportunity cost for the money used to
purchase the car.


Luxury car rental is an option which, depending on the desired use
pattern, may be much cheaper than outright ownership or

membership in a
car share club
. However, it doesn’t take many rental days to equal or
exceed the costs of car share membership, and the range of cars available
may be much greater. The cost per use day for members of
exotic car share
clubs is generally well under $1000, and sometimes under $200.


Obviously location is important for a car share club, and residents of
the United States certainly have an advantage over the

rest of the world in this sense, particularly those people living in the
largest cities. As the sector expands, geographic location will become of
lesser importance.


As with the other fractional business models out there, some of the
important

aspects to consider are:



  • Ratio of members to cars

  • Use agreements and booking rules

  • Time per use - minimum and maximum

  • Daily or nightly fees

  • Equity memberships vs non-equity memberships

    Stability of the club

    Satisfaction of existing members




Some of the Cars available in New York City & Miami Florida



Mercedes Benz S550 4Matic Rentals



Lexus LS 460 Rentals


BMW 750Li Rentals


Mercedes CLS500 Rentals
BMW
650i Convertible Rentals


Mercedes Benz S550 Rentals



BMW530xi Rentals





Cadillac Escalade

Rentals







Porsche Boxster

Convertible Rentals







BMW 525i Rentals








Lexus Rentals







Chrysler 300 Rentals







Rent a Lexus LS 460







Lexus Rentals








Ferrari F430

Spider Coupe Rentals






Bentley Flying

Spur Rentals



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